City Profile
Naviraí, Mato Grosso do Sul
Brazil · Comprehensive city data and intelligence
Naviraí, located in the southern region of Mato Grosso do Sul, Brazil, is a dynamic municipality recognized for its robust economy and a high quality of life. Founded in 1952 and emancipated in 1963, the city has grown significantly, evolving from an uninhabited field into a regional hub. Its urban plan is characterized by well-paved and tree-lined streets, connecting the city center to its periphery in a 'cobweb' format, which contributes to an organized and tranquil daily life. The city is often referred to as the 'Capital of the Southern Cone' due to its strategic logistical and industrial position, attracting residents and businesses alike.
Naviraí's appeal stems from its harmonious integration of urban and rural areas, fostering an environment conducive to both personal and professional growth. The municipality actively invests in projects aimed at enhancing the quality of life, including the revitalization of public spaces and the promotion of cultural and social activities. Its commitment to sustainable development and economic strengthening, supported by initiatives like the Municipal Development Plan, further solidifies its reputation as a promising city in the region.
Mato Grosso do Sul is a Brazilian state in the Central-West Region, known for its diverse ecosystems, including a portion of the Pantanal wetlands, and a strong agribusiness economy. The state's economy is largely driven by agriculture and cattle-raising, with major exports including soybeans, pork, chicken, beef, and timber, alongside a growing industrial sector in pulp and paper, and biofuels. The climate is generally warm and humid, with a hot and rainy summer from December to February and a cooler, drier winter from June to August. The cost of living in Mato Grosso do Sul is moderate, with an estimated average monthly cost of R$3,330 (approximately $615 USD) for a single person, excluding rent, and housing and supermarket expenses often being higher than the national average.
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Cost of Living
The cost of living in Naviraí is generally considered affordable, especially when compared to larger Brazilian cities. While specific average rent for a 1-bedroom apartment is not readily available, data from 2026 indicates that a 2-bedroom house can be rented for approximately R$ 2,100 (USD 405.30) in the city center, and a 3-bedroom house for around R$ 1,950 (USD 376.35). These figures suggest that housing costs are relatively low, contributing to the city's overall affordability.
Other daily expenses, such as groceries and transportation, also reflect a more accessible cost structure. For instance, the estimated monthly grocery cost is R$ 1,093.55 (USD 211.06). The affordability of Naviraí is a significant factor for individuals and families considering relocation, allowing for a comfortable lifestyle without the high financial burden often associated with major urban centers.
Income
Salary Insights
Naviraí's economy is primarily driven by the agribusiness sector, which serves as its main economic pillar with a strong presence in grain production and livestock farming. Major cooperatives and agro-industrial companies operate in the city, generating substantial employment and economic activity. In 2025, the sectors employing the most workers were Public Administration, Defense, and Social Security (17.86%), Retail Trade (14.26%), and Agriculture, Livestock, and Related Services (10.16%).
The city's Gross Domestic Product (GDP) was R$ 3.7 billion in 2023, with services contributing 33.3%, industry 26.8%, and agribusiness 24.4% to the value added. Naviraí is actively promoting economic growth through initiatives like the 'Cidade Empreendedora' program and a Municipal Development Plan, aiming to strengthen local commerce, generate jobs, and encourage agro-industrialization. New industrial projects, such as a large soybean processing plant by Copasul, are expected to create significant employment opportunities, with 1,500 jobs during construction and 150 direct jobs upon operation in 2026. The average monthly salary for a worker in Naviraí was approximately R$ 3,658.00 (USD 706.09) in 2026.
The average salary in Naviraí is $8,471 per year. You would need approximately $7,500 to live comfortably.
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Mobility
Transport
Getting around Naviraí primarily relies on private vehicles, indicating a medium car dependency. The city's urban design features well-paved and tree-lined streets, and its neighborhoods are well-connected, facilitating mobility for drivers. While public transit options are available, they may not be as extensive or frequent as in larger metropolitan areas.
For those who prefer not to drive, walkability is a factor, especially in central areas where amenities and services are more concentrated. The city's planning aims to ensure inclusive urban development, which includes improving infrastructure for easier movement. However, for broader access across the municipality and to surrounding rural areas, a car remains the most convenient mode of transport.
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