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Invercargill, Southland

Economy in Invercargill

Detailed economy data — sourced from authoritative datasets and normalized for direct comparison.

Economy in Invercargill, Southland

The economy of Invercargill and the wider Southland region is primarily driven by its strong agricultural and primary industry base, including dairy farming, meat processing, and aquaculture. The city also benefits from industries such as aluminum smelting and tourism. Recent growth in dairy factories has further bolstered the local economy. While employment opportunities can be more limited compared to larger metropolitan areas, Invercargill offers a stable job market, particularly in sectors related to its core industries. The Southern Institute of Technology's zero-fees scheme has also played a role in revitalizing the city and attracting students who contribute to the local workforce.

Economy & Jobs

Average Salary
$55,050
Unemployment
4.10%
GDP
$0.0B
Business Score
68

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About Invercargill, Southland

Invercargill, New Zealand's southernmost city, is the heart of the Southland region, offering a unique blend of urban amenities and access to stunning natural landscapes. Originally established as a service center for the surrounding agricultural and pastoral industries, Invercargill has evolved into a vibrant city with a strong community focus. Its grid-like street plan, a legacy of its planned development, makes it easy to navigate. Many people are drawn to Invercargill for its affordability, relaxed pace of life, and the opportunity to experience the wild beauty of Fiordland, The Catlins, and Stewart Island, all within reach. The city is also recognized for its significant investment in community infrastructure, including excellent sporting facilities.

About Southland

Southland, New Zealand's southernmost region, is characterized by its stunning natural landscapes, including Fiordland National Park, and a predominantly rural character with Invercargill as its main city. The economy is heavily reliant on agriculture, particularly dairy and sheep farming, alongside significant contributions from tourism, fishing, forestry, and energy resources. Living in Southland generally offers a more affordable cost of living compared to other New Zealand regions, with lower housing costs and a relaxed lifestyle. The climate is temperate oceanic along the coast, with cooler, wetter conditions inland and in Fiordland, experiencing mild summers and cool, sometimes severe, winters with frequent frosts in inland areas.

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