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City Profile

Campina Grande, Paraíba

Brazil · Comprehensive city data and intelligence

Compare Campina Grande Custom Comparison
64
Overall Score

Campina Grande is a major inland city located in the state of Paraíba, Brazil, renowned historically as a prominent industrial and commercial hub in the Northeast region. Often called the 'Brazilian Silicon Valley' due to its robust technology sector and prominent universities, the city blends a vibrant interior culture with modern technological innovation. People are drawn to Campina Grande for its dynamic educational institutions, growing job market, and a slightly milder climate compared to the scorching coastal regions of the Northeast.

About Paraíba

Paraíba is a northeastern Brazilian state known for its diverse landscapes, from Atlantic coastline to the semi-arid Borborema Plateau, and a rich cultural heritage influenced by indigenous, African, and Portuguese traditions. The economy is diversified, with major contributions from the service sector, industrial development in areas like clothing, agricultural machinery, and plastics, and agriculture producing sugar, pineapples, sisal, livestock, and hides. Living in Paraíba, particularly in its capital João Pessoa, generally offers a relaxed, coastal lifestyle with a tropical climate and year-round warm temperatures, and a lower cost of living compared to larger Brazilian cities.

419,379
Population
$10K
Avg Salary
35
Cost Index
64.3
Quality Score
How this 64/100 was calculated five components, with every reading behind them
Component Readings used Points Weight Contributes
Safety Safety score: 62 / 100 62.0 30% 18.6
Affordability Cost of living index (100 = national baseline): 35.0 100.0 25% 25.0
Economy & jobs Median household income: $9,500 Income needed to live here: $8,000 Unemployment rate: 9.5% 27.3 20% 5.5
Growth Population growth rate: 0.8% Job growth rate: 2% 52.5 15% 7.9
Business climate assessment Business climate assessment: 74 / 100 74.0 10% 7.4
Overall score 64.3

Provenance. These figures were produced by the research pass recorded as Tier 1 (fast) (q=52, partial — below threshold), last refreshed 16 October 2026. They are researched estimates drawn from public sources, not a licensed data feed.

Each component is scored against fixed published endpoints, so this number is comparable with any other city and does not move as the dataset grows. Scoring framework 2026.10 — full methodology, weights and accepted ranges.

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Performance

Quality Scores

Business
74
Livability
72
Affordability
85
Growth
73

Expenses

Cost of Living

The cost of living in Campina Grande is notably lower than major Brazilian capital cities and significantly below North American averages, making it an attractive option for professionals and remote workers seeking affordability. Everyday expenses such as local produce, dining out, and public transportation remain budget-friendly, though imported goods and modern electronics carry standard Brazilian import costs. Housing and utility expenses are quite reasonable, allowing residents to maintain a comfortable standard of living on moderate incomes.

Average Rent
$350/mo
Groceries
$250/mo
Transport
$60/mo
Utilities
$80/mo
Healthcare
$120/mo
Gym membership (monthly)
$25.00
Cinema ticket
$6.00
Restaurant meal (mid-range)
$12.00
Monthly groceries
$200.00
Doctor visit (without insurance)
$50.00

Income

Salary Insights

Campina Grande boasts a diversified economy anchored by information technology, higher education, footwear manufacturing, and services. As a recognized technology cluster, the city hosts numerous software development firms and tech startups supported by talent from local universities like UFCG. The job market shows steady resilience, particularly in tech, engineering, and education, while remote work has also gained popularity among residents leveraging the city's robust fiber-optic infrastructure.

The average salary in Campina Grande is $9,500 per year. You would need approximately $8,000 to live comfortably.

Employment

Top Industries

Healthcare and Social Services +3.00% Education and Research +2.00% Commerce and Retail +2.20% Information Technology and Software +4.50% Manufacturing and Footwear +1.50%

Weather

Climate

🌡️
24°C
Avg Temp
☀️
25°C
Summer High
❄️
20°C
Winter Low
🌧️
44.50"
Annual Rain
💧
70.00%
Humidity
🌤️
110
Sunny Days

Mobility

Transport

Getting around Campina Grande relies heavily on a network of municipal bus routes, taxis, and ride-sharing services like Uber. While the city layout is relatively navigable by car, peak traffic hours can cause congestion along major arterial roads. Walkability is favorable in the central commercial district and around university campuses, though suburban areas generally require vehicular transportation.

22 min
Avg Commute
45.00/10
Transit Score
58.00/10
Walkability
Medium
Car Dependency
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At a Glance

Pros & Cons

Advantages
Recognized technology and innovation hub with strong software development and startup sectors.
Significantly lower cost of living and housing prices compared to major Brazilian coastal capitals.
Host to renowned universities like UFCG, producing highly skilled engineering and tech talent.
Famed cultural destination hosting the world's largest São João festival every June.
Pleasant interior climate with slightly milder temperatures than coastal northeastern Brazil.
Drawbacks
Public transportation infrastructure can experience congestion during peak commuting hours.
Regional economic opportunities outside of tech and education can sometimes be limited.
Property crime and petty theft require standard urban vigilance in certain areas.
Summer months can experience water scarcity issues typical of the semi-arid Sertão region context.
Average local salaries are lower when converted directly to USD compared to North American benchmarks.

Head to Head

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Community Q&A

Questions about Campina Grande

What people ask about living in and moving to Campina Grande, Paraíba.

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Gathering the most common questions about Campina Grande…

FAQ

Frequently Asked Questions

The consumer market basket tracks everyday necessities, including staple grocery items (such as milk, bread, eggs, and produce), residential energy bills (electricity, gas, and water), public and private transit costs, routine outpatient medical care, and standard consumer goods and services to ensure a representative monthly budget.

Even in close geographic proximity, local tax jurisdictions, municipal utility rates, zoning laws, and micro-housing markets can create wide cost discrepancies. For example, a city with strict land-use regulations or higher local sales taxes will typically exhibit elevated housing and consumer goods costs compared to an adjacent county with looser zoning and lower tax burdens.

Even in close geographic proximity, local tax jurisdictions, municipal utility rates, zoning laws, and micro-housing markets can create wide cost discrepancies. For example, a city with strict land-use regulations or higher local sales taxes will typically exhibit elevated housing and consumer goods costs compared to an adjacent county with looser zoning and lower tax burdens.

Local tax climates significantly shift a city's affordability score by directly affecting disposable income. Urblytica factors in state income tax brackets, local municipal property tax millage rates, and combined sales taxes to measure the true tax drag on median household earnings.

Core economic indexes and consumer price metrics undergo a comprehensive quarterly recalibration. This update cycle integrates the latest Consumer Price Index (CPI) releases, municipal utility rate adjustments, and regional housing data feeds to ensure all index comparisons reflect current economic conditions.

Housing is weighted as the single largest component in Urblytica's cost-of-living algorithm, typically accounting for roughly 30% to 35% of the composite score. It incorporates both median monthly gross rent and median single-family home purchase prices relative to local median income levels.

Normalization involves adjusting raw economic inputs against localized purchasing power parities (PPPs) and population-weighted density scales. This ensures fair, apples-to-apples comparisons between dense metropolitan hubs and smaller suburban or rural towns.

Utility indexing applies a rolling annual average that captures seasonal climate variations, such as increased summer air conditioning loads in southern climates or heavier winter heating demands in northern regions, providing a realistic year-round average utility expense.

Remote workers leverage the index to calculate real purchasing power parity when moving from a high-cost-of-living area to a lower-cost region. By comparing index differentials against their fixed salary, users can determine if their net savings and lifestyle quality will improve post-relocation.

While the raw Cost of Living Index measures pure expense levels, it is frequently paired with Urblytica’s local wage index and median household income benchmarks. This combined view highlights whether local salaries keep pace with local consumer goods and housing expenses.

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