City Profile
Lincoln, Nebraska
USA · Comprehensive city data and intelligence
Lincoln, Nebraska, the state capital and second-largest city, is home to over 300,000 residents and spans approximately 104 square miles. Situated between Chicago and Denver, it serves as a hub for governmental and educational institutions, including the University of Nebraska-Lincoln, which enrolls 24,000 students. The city's history dates back thousands of years, with American Indian tribes inhabiting the area along Salt Creek before westward settlers were drawn to the abundant salt deposits. Lincoln is recognized for its thriving economy, numerous amenities, and affordability, earning it a reputation as a desirable place to live. The city has experienced a consistent population growth rate of 1% to 1.5% over the last 50 years.
Nebraska, known as the "Cornhusker State," offers a blend of rural charm and urban opportunities with a strong sense of community. Its economy is deeply rooted in agriculture, particularly corn, soybeans, and cattle production, but also boasts growing sectors in manufacturing, finance, insurance, healthcare, and transportation. The cost of living in Nebraska is generally lower than the national average, primarily due to more affordable housing. The state experiences a continental climate with hot summers, cold and snowy winters, and significant seasonal temperature variations, with the eastern part being more humid and the western part semi-arid. Residents often enjoy a relaxed pace of life, friendly communities, and access to outdoor activities, though major entertainment and nightlife options are more concentrated in larger cities like Omaha and Lincoln.
Performance
Quality Scores
Expenses
Cost of Living
The cost of living in Lincoln is approximately 6% lower than the national average, primarily driven by more affordable housing and utility expenses. While groceries are slightly cheaper than the national average, healthcare and certain goods and services can be slightly higher. For instance, the average rent for a one-bedroom apartment was projected to be around $1,301 in 2025, indicating a steady increase over time. Utility costs for a standard residence, including electricity and internet, were estimated at approximately $259.72 per month in 2025.
Income
Salary Insights
Lincoln boasts a diverse economy with a stable economic climate, benefiting from its role as a nexus for state government and higher education. Major employers include the State of Nebraska, Lincoln Public Schools, and the University of Nebraska-Lincoln. Healthcare is another significant industry, with the city's three largest hospitals employing thousands. Manufacturing also plays a role, with companies like Kawasaki, Burlington Northern Railroad, and Duncan Aviation providing jobs for over 5,000 community members. The city also has a burgeoning startup scene. Nebraska's economy is expected to expand modestly in 2024 and 2025, with job growth concentrated in services (including business services, healthcare, and leisure and hospitality), construction, and nondurable goods manufacturing. The unemployment rate in Lincoln was 2.6% in May 2026, which was lower than the national average.
The average salary in Lincoln is $71,867 per year. You would need approximately $52,000 to live comfortably.
Employment
Top Industries
Weather
Climate
Mobility
Transport
Getting around Lincoln is relatively efficient, with an average commute time of 19.5 minutes, which is over 7 minutes less than the national average. The majority of residents, about 81.5%, drive alone in their personal vehicles. Public transit options are available, with a monthly pass costing around $20.25 in 2025, though its reach around the city may be limited. The city has also invested in its infrastructure, with voters approving the continuation of the Lincoln on the Move initiative in 2025 to improve streets.
At a Glance
Pros & Cons
Advantages
Drawbacks
Head to Head
Compare Lincoln
More in Lincoln
Do business & find care in Lincoln
Business & Franchises
Ready to buy, franchise, or launch a business in Lincoln, Nebraska?
Powered by AziBizSenior Care
27 senior care facilities in Lincoln — assisted living, nursing & memory care.
Powered by FindCarezBusinesses for Sale in Lincoln
Explore active acquisition & franchise opportunities in Lincoln, Nebraska.
Local Directory
Businesses in Lincoln
No businesses listed in Lincoln yet — be the first to get in front of people moving here.
Add your business — free
Compare Lincoln with any city
See how it stacks up on cost, income, and quality of life.
Start Comparing